Episode – 01-20-17
Title: N/A
Subtitle: N/A
Summary:
In this episode, Dan Miller responds to a number of questions from our listeners including how to advertise for podcasts, how to close a retail business, and how to sell with integrity. Dan Miller also discusses the question: what happens to 48 Days once Dan miller is gone? This question of ending a chapter in business is one worth discussing and Dan offers a positive outlook on this particular change. Tune in as Dan offers up his advice from his own life, refers to resources you can use, and addresses your questions about the work you love.
Sponsored By:
Go to casper.com/sleepyoulove AND use promo code – sleepyoulove – to save $50 off your purchase of the most amazing mattress you’ve ever slept on
FreshBooks is offering a 30 day, unrestricted free trial to my listeners. To claim it, just go to https://www.freshbooks.com/48days
Time Stamped Show Notes:
- 01:20 – Preview of Today’s Show on What happens to 48 Days after Dan is gone?
- I just don’t know how to dive right in and make money as a Realtor.
- I’d like additional clarification about your thoughts on blogging, podcasting, newsletters, etc, being marketing avenues rather than the core business.
- As a very creative type, I love the process of beginning new and exciting ventures and adventures but the reality is; I really don’t like the maintaining part.
- I want to use my skill in sales for Christian business but I don’t know where to start.
- We have decided, after many years of struggle in our small, family-owned retail business, to retire and have a Going out of Business Sale, but we have no idea how to go about it.
- What happens to 48 days after Dan is gone?
-
“I am not afraid…I was born to do this.” – Joan of Arc
- 03:47 – Go to com/sleepyoulove AND use promo code – sleepyoulove – to save $50 off your purchase of the most amazing mattress you’ve ever slept on
- 05:11 – The new site is live! The new 48 Days Eagles site – This is the best place for moving your career forward
- 06:02 – Dan will have a webinar talk on Monday, January 23d about Why Your Work is The Pure Evidence of Who You Are on the 48 Days Eagles website
- 06:32 – Andrew says, I’d like additional clarification about your thoughts on blogging, podcasting, newsletters, etc, being marketing avenues rather than the core business
- 07:15 – Dan uses most marketing avenues
- 07:48 – Dan thinks we need to be careful about trying to monetize everything
- 07:53 – Most of what Dan does is for FREE
- 08:18 – He believes in the idea of giving value first and he encourages people to do the same
- 09:24 – Build your audience and build your business
- 09:33 – Make the majority of your content free before you start asking for money
- 09:40 – Patricia says, As a very creative type, I love the process of beginning new and exciting ventures and adventures but the reality is; I really don’t like the maintaining part.
- 10:28 – Dan relates to Patricia’s question
- 10:32 – He mentions 2 businesses he had in relation to the question
- 10:54 – Dan now uses a Venn Diagram for his business
- 12:28 – Look for things you can add as options
- 12:38 – Dan talks about Coaching with Excellence
- 14:13 – Build in the variety, change, and challenge in your business
- 14:36 – Karen asks Who’s the guy that buys books by the pound and resells the paper?
- 14:46 – His name is Greg Murphy from Cincinnati, Ohio
- 14:51 – You can find him at https://sevenfigurebooksales.com/
- 15:10 – He processes 15 tons of books per day
- 15:50 – “You may find books in there that has a reasonable value”
- 17:00 – To ask Dan a question for the podcast – AskDan
- 17:21 – Danny says, I’ve been doing a podcast for a year and a half…I was approached today by a friend who happens to be a large player in my field wanting to advertise on my podcast
- 17:55 – Danny has no idea how much to charge
- 18:00 – “What metrics should I use to figure out how to market price for advertising on my podcast?”
- 18:34 – You should be able to find out how many listeners you have per podcast episode
- 18:47 – Dan uses Libsyn to check how many downloads he’s getting
- 19:16 – Advertisers are not that interested until you have 10K downloads per episode
- 19:26 – A monthly podcast is a bit unusual and it will take longer to build an audience
- 19:51 – Increase the frequency of your podcast if you’re looking to build an audience
- 20:03 – $20 per 15-second pre roll per 1000 listeners
- 20:20 – A 60-second ad would be around $25
- 20:55 – With 10K listeners, the 15-second spot would be $180 and the longer spot at $250
- 21:34 – You can ask for about $500 per sponsor
- 21:58 – Dan discourages having more than 2 sponsors in a podcast
- 22:53 – Know your numbers
- 23:03 – FreshBooks is offering a 30 day, unrestricted free trial to my listeners. To claim it, just go to https://www.freshbooks.com/48days
- 24:40 – If you have a podcast, you have options for how you can generate income
- 24:44 – Getting paid per spot
- 24:50 – Using affiliate links
- 25:05 – Dan shares a story with Dave about when they were first starting out with podcasts
- 26:50 – Estoria sent a note, I want to use my skill in sales for Christian business but I don’t know where to start
- 27:45 – Pure, professional selling is simply sharing enthusiasm
- 28:10 – Selling is a transfer of enthusiasm
- 28:47 – Follow your enthusiasm
- 29:00 – Find a product that you can sell with integrity
- 29:45 – David asks, Did I do something wrong in the process?
- 29:47 – David attended a conference where the head HR person of a company was one of the speakers
- 29:57 – He gave the HR person a business card and they went to lunch a month later
- 30:02 – The HR person told David to let him know if he needs anything
- 30:04 – 3 weeks later, David found a position in their company and he applied online
- 30:09 – He sent his cover letter and resume along with a post it note
- 30:14 – David tried to send an email, but he was getting ignored
- 30:23 – David did not do anything wrong
- 30:36 – “There are too many things we don’t know about, there are too many things we can’t control”
- 30:59 – It’s not unusual for an HR person to get 200 applications per week
- 31:05 – They don’t typically respond to those applications unless they want to move forward with the person
- 31:20 – If it’s a position offered online, you might have lost your best opportunity already
- 31:47 – Search for those positions that are not yet advertised
- 31:51 – Don’t make this your only approach!
- 32:30 – A question from anonymous, We have decided, after many years of struggle in our small, family-owned retail business, to retire and have a Going out of Business Sale, but we have no idea how to go about it.
- 33:15 – Ideally, it’s a business that you could sell
- 33:28 – You need to know the steps and very specific laws to go through sales like this
- 34:21 – Investigate the state laws
- 34:24 – Set a closing date
- 34:49 – Make sure to fulfill the legal obligations in your state
- 35:13 – Dan recommends to get somebody who has experience doing these sales
- 35:45 – Do a Google search, Professional Liquidation Company Corpus Christi, Texas
- 36:05 – Dan is familiar with DBWS Retail Sales
- 36:25 – “We don’t plan well for the end of our business”
- 36:33 – Dan recommends the book, Walk Away Wealthy
- 37:15 – “Quitting a job or closing a business is not just quitting your desire to make a living”
- 37:26 – It doesn’t mean that you are giving up
- 37:46 – Don’t wait to bring it to a close
- 38:08 – Dan shares about a chiropractor who bought a practice
- 39:35 – “There are a lot of reasons for change”
- 40:12 – Allen says, What happens to 48 days after Dan is gone?
- 41:02 – Dan has no retirement plans
- 41:09 – Last year, 48 Days had a business valuation
- 41:38 – Everything is great BUT the business is greatly dependent on Dan Miller
- 42:00 – It’s not a good way to have a business
- 42:07 – Dan is now strategically trying to make the business stand on it’s own
- 42:32 – He created a 10-year plan
- 42:59 – One of the strategies: 48 Days Eagles site
- 43:15 – The books that Dan uses as guides are: Profit First, Automatic Customer, Walk Away Wealthy and Built to Sell
- 44:31 – Ruth says, I just don’t know how to dive right in and make money as a Realtor
- 45:53 – INFPs are the most challenging letter combination to find a job
- 46:29 – Your personality and your physical condition can play into the challenges you’re facing
- 46:44 – Dan encourages to stop focusing on what you can’t do
- 47:12 – Focus on finding that good fit for you
- 48:52 – Innovate – May 11-12, 2017
- 49:06 – Coaching with Excellence – May 25-26, August 31-Sept 1, 2017
- 49:40 – The new 48 Days Eagles site – This is the best place for moving your career forward
- 49:48 – Dan closes today’s podcast
3 Key Points:
- Building an audience does NOT mean you charge everyone upfront – give free, valuable content FIRST.
- Track your numbers—It’s extremely important to know and understand your metrics as you make those business decisions.
- Quitting a job or closing a business does not mean you’re giving up or stopping your income—it’s making room for those new endeavours ahead.
Resources Mentioned:
Credits:
- Show Notes provided by Mallard Creatives