In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy.  Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation. Gert gives listeners actionable tips on: 00:00 Intro 00:50 The Importance of Online Reputation for Law Firms 02:12 Understanding and Managing Negative Reviews 04:22 Strategies to Improve Online Reputation 11:42 Google Knowledge Panel and Business Profile 17:21 Leveraging AI and Consistent Information 21:54 Starting the Internal Audit 23:59 Quick Fixes to Save Money 24:49 Common Mistakes in Reputation Management 26:57 Proactive Strategies for Positive Reviews 31:24 Thought Leaders library 35:14 Managing Social Media and Personal Life 42:08 One thing that works Resources mentioned in this episode: The Checklist Manifesto by Atul Gawande Connect with Gert here: Instagram Twitter LinkedIn Facebook https://seoleverage.com    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com