In this episode, I talk to Geoff Kullman about his writing journey and how he became an instructor in the art of copywriting.Geoff also helps authors turn their ideas and non-fiction books into emails, landing pages, and other digital assets, which help them earn more money. Geoff taught me that there are different types of copywriting. If you’re uncomfortable with the idea of using words to sell, then take heart because copywriting can help you convince your audience to make a decision that’s in their best interest. It can also help you earn a better living as a writer and as a creative, and then you can use that money to invest back into your craft and improve the quality of your work. In this episode we discuss: 

• Working as a freelancer
• Finding your niche
• Recommended copywriting books
• Creating an email campaign to sell your book
• Map out an email campaign before you write your first email
• Using bonuses and incentives in a campaign
• How to balance different businesses and interests

Resources: 

• Geoff Kullman
• The Psychology of Copywriting

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