Wedding Business Data with Shane McMurray. Wedding.report. The more you know about your customers and local markets the better you can make smart business decisions. Historical and up to date information paves the way for a better understanding of the billion dollar wedding industry. If you know your wedding couples better, it is easier to sell to them and grow your business. • The importance of understanding your market • Key stats and examples you need to market effectively • Critical information you need to collect from your customers