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Warc's smartest marketing campaigns of the year
Publisher |
PRovoke Media
Media Type |
audio
Categories Via RSS |
Business
Business News
Marketing
News
Publication Date |
Mar 24, 2016
Episode Duration |
00:37:39
David Tiltman, head of content at WARC, visits the Echo Chamber to discuss the Warc 100 — a ranking of the world’s best marketing campaigns and companies, based on performance in effectiveness and strategy competitions. In conversation with Arun Sudhaman, Tiltman explores the characterisics of effective marketing work, and addresses the increasing importance of public relations thinking. The epsiode also discusses why many campaigns and agencies are still not particularly innovative, and what makes work like 'Penny the Pirate' and #LikeAGirl stand out. Show notes: The Warc 100 Penny the Pirate #LikeAGirl

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