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Warc's smartest marketing campaigns of the year - Publication Date |
- Mar 24, 2016
- Episode Duration |
- 00:37:39
David Tiltman, head of content at WARC, visits the Echo Chamber to discuss the
Warc 100 — a ranking of the world’s best marketing campaigns and companies, based on performance in effectiveness and strategy competitions. In conversation with Arun Sudhaman, Tiltman explores the characterisics of effective marketing work, and addresses the increasing importance of public relations thinking. The epsiode also discusses why many campaigns and agencies are still not particularly innovative, and what makes work like 'Penny the Pirate' and #LikeAGirl stand out.
Show notes:
The
Warc 100
Penny the Pirate
#LikeAGirlThis episode could use a review!
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