To wrap up this series on strategy, there is no need for a strategy and systems and improvement unless there is something that we want. In my conversation with Seth Godin talking through the messages in his new book, This Is Strategy: Make Better Plans, as he focused on marketing, he said there are 3 things people want. Which means, they are the same three things we want. I found it to be a needed reminder as I try to serve an audience, and…I am an audience, for the world. I’ll take you through them in a moment. Sign up for a $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial Get 20% off your first probiotic membership order at pendulumlife.com/drivesyou  Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/kevin Go to cozyearth.com/driven and use code DRIVEN for an exclusive 40% discount Join thousands of parents who trust Fabric to protect their family. Apply in minutes at meetfabric.com/WHATDRIVESYOU. If you're concerned about OCD, visit NOCD.com to schedule a free 15-minute call with their team. Learn more about your ad choices. Visit megaphone.fm/adchoices