Mark Beccue is principal analyst at market research firm Tractica and recently published a report revealing that the virtual digital assistant software market is nearly $1 billion today and will grow to over $7.7 billion in 2025. The forecast is a bottom-up analysis of hundreds of virtual assistant use cases and we talk about which segments will generate the most software revenue. Mark also goes into detail on Tractica's broader coverage of the AI market as well as chatbots and voice assistants. He has more than 10 years of experience as an analyst, two decades in tech industries and is a graduate of the University of Florida. We take a deep dive into market numbers, how big and fast different segments will grow and why user adoption is so much faster than everyone expected.