You are not writing one book. You are creating an intellectual property asset that can make you money for the rest of your life and 50-70 years after you die. In this interview, David Farland talks about the importance of valuing your writing, and how to keep a long-term mindset as an author. In the intro, Jeff Bezos steps down as Amazon CEO [WIRED] and what that might mean for the focus going forward [VentureBeat]; Bill introduced this week to reform antitrust law and retool regulatory agencies to confront anticompetitive behavior by big corporations—notably, tech companies [Fast Company]; Prolific writing on the 6-Figure Author Podcast; and How to Market a Book: Overperform in a crowded market from Reedsy CEO, Ricardo Fayet.  Plus, Microsoft has launched Custom Neural Voice in limited preview, a service that allows customers to create custom voices with AI [VentureBeat]; and I discuss the current state of writing and artificial intelligence on the Ask ALLi show. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. David Farland is the multi-award-winning and international best-selling author of over 50 novels and anthologies across science fiction, fantasy, and historical fiction. His nonfiction books for writers include a Million Dollar Outlines and Drawing on the Power of Resonance in Writing. And he offers courses and online community and workshops at MyStoryDoctor.com. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * How the pandemic has affected publishing and how business models might change moving forward * Why some contract clauses might be a deal-breaker * Thinking long-term about your intellectual property * The different types of audiences that are important for a book * Constructing a story arc that might work for a TV series You can find David Farland at MyStoryDoc...