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Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar
Publisher |
I Hear Everything
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Jan 14, 2024
Episode Duration |
00:09:52

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback. Show Notes

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Mattia Santin, Chief Marketing Officer at Hotjar, discusses utilizing analytics to understand customer feedback.

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback. Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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