My guest today is Tom Jackobs, an expert at helping companies and sales teams use success stories to attract customers and clients. And he shares with me how he used public speaking to take a start-up from zero customers to millions of dollars in revenue each year using public speaking as the main marketing apparatus. We also talk about how inserting stories into your presentations can reduce nervousness and increase the Know, like, and trust value that you have with your audience or clients.Tom spent his first career working in big a few big companies like BP and eventually transitioned to a medium-sized company where he worked his way up to the VP level. Then, after years of helping other people grow their businesses, he decided to go out on his own and built a fairly substantial business of his own in the fitness industry. Along the way, he began helping other entrepreneurs grow their businesses. So, in 2017, after he sold his fitness business, he became a full-time business coach helping business owners do what he did -- which is to grow their businesses by getting really good at sharing their stories with the world. So if you want to be a fantastic storyteller and captivate your audience, this episode can help a lot. Also, if you don't think you have a compelling story, you'll be surprised at the advice that Tom gives on the episode.To download the free storytelling workbook Tom mentions, click this link. (https://tomjackobs.com/storybook/)