Social media is an excellent way of finding readers and finding clients if you’re a freelance writer. And, if you create content for social media platforms like Quora, you can build up a library of content that you can use and refer to over time.

But, how exactly should you spend time on social media, what tools should you use, and how can you do it?

Neal Schaffer has the answer to these questions and more. He is an expert in influencer marketing and has written more than five books, including his latest which focuses on influencer marketing called The Age of Influence. 

Although Neal consults with B2B clients, the book is also relevant for anybody who wants to use social media to become an influencer. 

He explains how creatives can find the right network during our conversation, how to repurpose content and build an audience on social media. He also talks about finding a balance between creating content and being active on these platforms. 

In this episode, we discuss:

• The definition of an influencer
• Deciding on the right platform for you
• Managing your time on social media
• The benefits of using scheduling tools
• Why write a book if everyone is on social media?

Resources:

• The Age of Influence
• Neal Schaffer
• Quora
• SmarterQueue
• Neal's podcast
• Agorapulse
• Buffer

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