This week's top stories: How to use CTV as a Roadmap for Programmatic Audio What downturn? In real terms, ad spending is doing just fine. Washington State passes sweeping health data law Research Roundup: Audacy State of Audio Cumulus Media 2023 Audioscape  iHeart State of Podcasting 2023 Podcast Advertising Benchmark Report by Podsights The Soundout Index 2023 Quick hits: Barometer and Audiohook partner to enable Brand Suitability and Contextual Targeting at scale. The partnership aims to allow advertisers the ability to enforce brand suitability guidelines while also taking advantage of Audiohook’s programmatic platform. New on Data Decoded, Tom shares his love of commercial jingles while examining interesting data in the Soundout Index report. Why is sonic branding seemingly less effective on Gen Z? Find out in Tom’s new six minute video!