From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a Must-Read Business Book by Fortune Magazine. His novel, The Will to Die, was awarded Best Suspense Book of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available.

Top 3 Value Bombs

1. We’re all creating content in some way. Do a basic content audit. Know what content you’re creating and where you're spending your resources.

2. Be lean and know that it takes time to build a viable audience.

3. It’s ok not to know your exit yet. Write down your goals, figure out where you want to go financially, mentally, and spiritually. Take every step to get there.

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