What should writers, bloggers, and authors know about email marketing automation?Email marketing automation can be overwhelming. When I started figuring out what to send to readers and subscribers, I ended up with a smorgasbord of forms, segments, and rules to follow and check. It took me quite some time and a lot of hair-pulling to get it right.I'm currently using the email marketing software ConvertKit, which is easy to use and was initially built with bloggers and writers in mind. People with lists of all sizes use ConvertKit to send the right message to their readers, segment their list, and sell their latest books, courses, and offers.Email marketing automation can still be tricky to get your head around. So, if you're struggling, you may enjoy this week's interview with Matt Treacey. He teaches authors and writers how to monetize their lists more effectively through the power of marketing or email marketing automation. 

In this episode, we discuss:

• Email marketing automation as a powerful way to build a narrative for authors
• Nurturing the relationship with your readers or audience
• Matt's helpful strategies and tips for email marketing automation

Resources: Matt's website

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