Podknife - Unlocking Marketing's Data-Driven Potential with Alex Makarski: From Engineer to Marketing Innovator by Making Data Simple

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Unlocking Marketing's Data-Driven Potential with Alex Makarski: From Engineer to Marketing Innovator

Podcast |: Making Data Simple
Publisher |: IBM
Media Type |: audio
Podknife tags |: Artificial Intelligence,; Data Science,; Interview,; Technology
Categories Via RSS |: Business,; Entrepreneurship,; Technology
Publication Date |: Sep 27, 2023
Episode Duration |: 00:36:34

Learn Marketing with engineer-turned-marketer, Alex Makarski, Founder of clickmakers.io and co-founder of measurebit.com. Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying and decision making.

01:42 Meet Alex Makarski
04:38 Clickmakers.io
10:35 The Power of Modeling
11:51 Marketing Terms
13:53 Long Sales Cycles
16:36 Clickmaker's Differentiation 17:36 Human or Bot?
18:50 Data in Marketing
24:10 Measurebit.com
27:50 The future of Marketing
35:15 For Fun

LinkedIn: linkedin.com/in/alexmakarski

Website: https://alexmakarski.com/

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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