Podknife - Typeform's Big, Bold Marketing and Market Domination Plans by Marketing Spark (The B2B SaaS Marketing Podcast)

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Typeform's Big, Bold Marketing and Market Domination Plans

Podcast |: Marketing Spark (The B2B SaaS Marketing Podcast)
Publisher |: Mark Evans
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; SaaS
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Aug 24, 2022
Episode Duration |: 00:35:05

Description
iTunes Summary

Typeform is one of the world's best-known and most popular tools for creating online forms and surveys.

Armed with $135 million in Series C financing, the Barcelona-based company is aggressively expanding its marketing activities to drive brand awareness and cement its industry leadership.

In this episode of Marketing Spark, Typeform CMO Carrie Sanderson talks about:

- How Typeform works to ensure that its positioning and messaging stay fresh, relevant, and current

- How to deal with the realities of the Dark Web and Dark Social given a lot of activities can't be quantified.

- How it conducts market research to identify new competitors and challengers.

- How Typeform plans to better leverage LinkedIn.

- Her biggest accomplishments over the past year and plans to make more people and businesses aware of Typeform.

Typeform [http://www.typeform.com] is one of the world's best-known and most popular tools for creating online forms and surveys. Armed with $135 million [https://techcrunch.com/2022/03/10/typeform-series-c/] in Series C financing, the Barcelona-based company is aggressively expanding its marketing activities to drive brand awareness and cement its industry leadership. In this episode of Marketing Spark, Typeform CMO Carrie Sanderson [https://www.linkedin.com/in/karrie-sanderson-b7a7543/] talks about: - How Typeform works to ensure that its positioning and messaging stay fresh, relevant, and current - How to deal with the realities of the Dark Web and Dark Social given a lot of activities can't be quantified. - How it conducts market research to identify new competitors and challengers. - How Typeform plans to better leverage LinkedIn. - Her biggest accomplishments over the past year and plans to make more people and businesses aware of Typeform.

Typeform is one of the world's best-known and most popular tools for creating online forms and surveys.

Armed with $135 million in Series C financing, the Barcelona-based company is aggressively expanding its marketing activities to drive brand awareness and cement its industry leadership.

In this episode of Marketing Spark, Typeform CMO Carrie Sanderson talks about:

- How Typeform works to ensure that its positioning and messaging stay fresh, relevant, and current

- How to deal with the realities of the Dark Web and Dark Social given a lot of activities can't be quantified.

- How it conducts market research to identify new competitors and challengers.

- How Typeform plans to better leverage LinkedIn.

- Her biggest accomplishments over the past year and plans to make more people and businesses aware of Typeform.

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