A former journalist turned communications strategist, Karen Wickre has lead communication efforts for both Google and Twitter. Today, she advises other prominent companies on building an effective communication strategy. In this episode, she tells us where companies go wrong when trying to work with journalists, how to avoid mind-numbingly bad copy, and how content creators should work with the rest of the company to convince the rest of the company that their work is vital. Learn more about your ad choices. Visit megaphone.fm/adchoices