Podknife - Twitter Looks for Super Bowl Win With ‘Fire Sale’ for Advertisers by WSJ Tech News Briefing

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Twitter Looks for Super Bowl Win With ‘Fire Sale’ for Advertisers

Podcast |: WSJ Tech News Briefing
Publisher |: The Wall Street Journal
Media Type |: audio
Podknife tags |: Gadgets,; Tech News,; Technology
Categories Via RSS |: News,; Tech News
Publication Date |: Feb 10, 2023
Episode Duration |: 00:12:45

Since Elon Musk took over Twitter, the platform has struggled to retain advertisers. But the company is hoping to score points with steep discounts on ads during Super Bowl weekend. WSJ digital advertising reporter Patience Haggin joins host Zoe Thomas to explain why the big game might be Twitter’s best shot for a touchdown with advertisers. Learn more about your ad choices. Visit megaphone.fm/adchoices

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