As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not the strongest that will survive, but the ones who respond best to change.
Kipp and Kieran give tangible advice on what will make or break your business in the next 24 months, companies that made strategic choices to grow, what happens if your targeting is too broad, and more!
Plus, We answer one of YOUR questions. Shoutout to user
Write.Edit.Repeat. for leaving their review!
Do you want to be the next featured listener question? Leave your questions in the reviews and we may feature you next.
Things Mentioned:
Shaan Puri’s thread on companies that made strategic choices to grow
https://twitter.com/ShaanVP/status/1529900270481596417
Tweet on Cinnamon Whiskey
https://twitter.com/noahsfriedman/status/1529919311351009292
Tweet of Uber in Portland
https://twitter.com/iamjasonlevin/status/1529901811183800331
Tweet on Aol CD delivery in US
https://twitter.com/jonathansenin/status/1529917737547354112
Tweet on Cirque Du Soleil, Qualtrics, and Facebook
https://twitter.com/grahamgintz/status/1529901696859656228
Andy John’s Twitter
https://twitter.com/ibringtraffic
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
https://www.ries.com/books/
Sequoia Capital’s presentation for portfolio companies
https://content.fortune.com/wp-content/uploads/2022/05/Adapting_to_Endure_May_2022.pdf
Alex Banks thread on takeaways from Sequoia Capital’s presentation
https://twitter.com/thealexbanks/status/1529865275876659218
The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt
https://www.thecoddling.com/
Patrick Coleman on free marketing advice
https://twitter.com/patrickscoleman/status/1529495625380679680
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)!
https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review
https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Links:
Kipp Bodnar,
https://twitter.com/kippbodnar
Kieran Flanagan,
https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.