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Steph Nissen, Chief Digital Operations Advisor at Atomic Revenue talks about True Digital ROI on Engati CX. He says Digital ROI is a love language, most people get confused between ROI with the number of likes, shares, sentiments whereas digital ROI is the same everywhere. It is the dollars that you generate on top of what you invest. If a page with a million followers does not generate enough revenue it’s of no use. He mentions about how AI is necessary to make things easier. AI is all about finding hidden knowledge, it’s about discovering something that is known but not acknowledged by humans themselves.

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