Not communicating the value of your business effectively is costing you sales and growth. In this episode, Jay Drayer, founder of CareFlash, discusses his journey from corporate finance to creating innovative caregiving solutions like Careopolis and Kiddopolis. Inspired by his own experiences as a caregiver, he shares how he saw the need for tools that go beyond sympathy and provide meaningful support for those dealing with serious illnesses. Jay talks about the importance of listening to users and adapting the platform based on their feedback, leading to the development of a robust and supportive network for caregivers. He also highlights the evolution of his business model, overcoming setbacks, and the significant impact of providing employee benefits that support caregiving.  Tune in and learn how empathy, innovation, and perseverance can transform caregiving and workplace support! Resources:  Watch the entire interview here. Connect and follow Jay Drayer on LinkedIn. Learn more about CareFlash on their LinkedIn and website. Listen to Jay’s previous interview on the podcast here. Email Jay directly here.