Have you ever seen an ad campaign that just grips you right from the start and won’t let go? It touches on your emotions and it makes you feel special and you relate to the product. It’s almost as if the product isn’t trying to sell to you but instead it’s telling a story. This is what the CEO of Visual Storytelling Institute and author of the book Total Acuity, Shlomi Ron does for a living. Join your host, John Livesay, as he sits down with Shlomi Ron to talk about how he takes full advantage of visual storytelling in order to market a product. Learn how Shlomi’s clients make more sales by making the customer the main character of the story.