Learn from the most common mistakes that indie authors make and save yourself time, money and heartache in today's show with Ricardo Fayet from Reedsy. In the introduction, I mention my thoughts on the Independent Publishers Guild autumn conference and what we can learn from print-focused retailers. Plus, Audible expands into a Canada-specific site, Siri gets a new translation function in iOS 11, Google's article on how publishers can use machine learning for translation of articles, and Google also launches a micro-payment app specifically for India, which I'm excited about as it bodes well for the expansion of direct-to-consumer sales via mobile. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. Ricardo Fayet is an entrepreneur and the co-founder of Reedsy, a marketplace for writers to find vetted professionals for editing, marketing, design, ghostwriters and more. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Ricardo's international perspective on Indie Publishing * The importance of knowing your author and business goals * Whether demographics or psychographics are more important for authors marketing their books * Tips for hiring freelancers like editors and book cover designers * How Reedsy vets the freelancers in their marketplace * Publishing mistakes to avoid * The big thing authors get wrong about book marketing You can find Ricardo Fayet at Reedsy.com and on Twitter @ReedsyHQ Transcript of Interview with Ricardo Fayet Joanna: Hi everyone. I'm Joanna Penn from thecreativepenn.com, and today I'm here with Ricardo Fayet. Hi, Ricardo. Ricardo: Hi, Joanna. So happy to be here. Joanna: Yes. Great to have you on the show. Just a little introduction. Ricardo is an entrepreneur and the co-founder of Reedsy, a marketplace for writers to find vetted professionals for editing, marketing, design, ghostwriters and more. And it's a fantastic service, and we'll be talking about that. Start by telling us a bit more about you, why you have such a lovely accent, and how you got into this entrepreneurial space in ...