When you're writing a book, you will reach a point where you can't stand the manuscript anymore. You need expert help to turn it into a quality book, especially when you're starting out. Professional editors can help transform your book, and I continue to use them with my books as I think personal feedback is the best way to learn. In today's interview, I talk to Natasa Lekic from New York Book Editors about her tips for editing and how you can find the right editor for your book. In the intro, I mention ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2355942">Amazon launching support for Arabic books on the Kindle, The Guardian reports on the ALCS findings that author earning have dropped to under £10,500 per year, and Jane Friedman's (excellent) response to the survey. I talk about my personal story of synchronicity in Mallorca (pics on Instagram.com/jfpennauthor), and my thoughts on how we all rebrand and change over time. Click here for my tutorials on building your website and email list. Plus, the truth about traffic and feeding the beast – my thoughts on Yaro Starak's podcast on the truth about traffic and why it's also true for authors.  Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Natasa Lekic is the Founder of New York Book Editors, which matches writers with experienced, vetted, professional editors. She previously worked in publishing and also co-founded an animated story platform for kids. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * What editors do * How the changes in the traditional publishing industry have changed the landscape for editors as well * Matching authors with editors * The issue of vulnerability for authors who receive feedback from an editor * Why working with a good editor is the fastest way to progress as a writer * How to know when your manuscript is ready to send to an editor * Thinking about our readership while we’re writing * Painting your vision of your future as an author-entrepreneur