Authenticity is overrated. Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more. Mentions Seth Godin https://www.sethgodin.com/ The Dip by Seth Godin https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 HubSpot TV TV-Make-Content-Creation-Your-Super-Power.aspx">https://blog.hubspot.com/blog/tabid/6307/bid/4932/HubSpot-TV-Make-Content-Creation-Your-Super-Power.aspx   Timestamps 00:00 Favorite Seth quotes 00:15 Hubspot CMO Promotion 00:28 Intro 00:52 Timeless Advice from Seth Godin 01:16 Ads from the 1920’s/Gillette 01:38 Bitmoji 02:00 Using Bitmojis to describe data 02:24 Favorite advice from Seth 02:48 Difference between simple and dumb 03:32 Understanding the narrative 04:22 An important skill to learn 05:11 A meditation?! 06:24 Perfect Analogy 07:29 High Level of trust 07:56 Best Articulation of Marketing 08:22 How things are changing 09:40 Seth’s Arguments: Honest and Authentic 10:52 Positive Emotion 11:14 Failure is not an option 11:41 The best results 12:04 Another kind of thread to pull 12:56 Risk bucket 14:11 Surefire 14:55 Finding Growth 15:37 Get a Fresh Marketing Leader’s perspective 16:00 Kieran’s very controversial sweater 16:55 Know when to quit 18:28 Main argument 19:30 Bigger impact 19:55 Complexity kills businesses 20:10 Marketers make things better 21:04 Market’s job 22:16 Obsession in Learning 22:40 Build a growth mindset 23:05 Innovation 25:33 The #1 thing you hear from people 26:00 Changes 26:30 Hubspot marketing tactics 26:52 People change/Audience change 27:34 Outro We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.