PRICE ON SANITY Episode 33 Part 2 Tim is Making Great Coffee - aka Coast Coffee & Tea 31431 Rancho Viejo San Juan Capistrano In this weeks concluding episode at Tim is Making Great Coffee/Coast Coffee and Tea, we tackle the double edged sword of social media. How do you handle a negative review?  Tim explains the best marketing tools for a business, what to do right, and the mistakes he has made along the way. What do you need for motivation, and what your budget should be to open a coffee shop? Do you have to be artistically gifted? How many types of coffee does Tim serve? If you want 3rd wave coffee, he will gladly point you in the right direction. Why do people drive a longer distance for Tim's coffee, even though they may have a coffee shop around the corner. What type of music do you decide to play in your coffee store and why? We learned a lot about Kenny G, and believe it or not, it is not related to music!  Why does smooth jazz get a bad rap and what is it really?  Our  guest this week is Christine Herrera. Nineteen years after a brain aneurysm Christine takes us on a journey of what it means to continue to be in recovery and healing. How do you deal with friends and family that mean well, when you continue to have memory issues. She shared what that looks like for her today. It involves acceptance. What is there about Arabic coffee, and why she likes Tim's particular brew. The sole proprietor of this store has one thing to say. "Don't insult my baby". Vinyl is king in Tim's store. What he has decorated his walls with is a conversation starter for many. Whatever your era you will find a memory trigger! Make sure to check out this weeks playlist on Spotify,including Carole King, Van Morrison,Bruce Springsteen,David Sanborn, the Doobie Brothers and more. https://sptfy.com/timgreatcoffee After listening to this week's episode, if you have a question you want us to follow up with,on our new segment Free Refills please email us at contact@crosscountrycoffeeroadshow.com, and we will try to make that happen! https://crosscountrycoffeeroadshow.com/