The pitfalls of overly personalized product recommendations. TikTok’s deep wallets are funding a fight for the future of commerce. Do marketers win when “doom scrolling” turns to “doom spending.” And a new patent filing reveals a possible upcoming ad product: The working scratch-and-sniff.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, Andrew Foxwell is here with a look at how Black Friday sales were, the damage you’re doing by extending those sales, new options for Reels ads, and more.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.