Right now the movie industry is increasingly nervous, with all the big Hollywood studios saying the only way to make a profit is huge and very expensive blockbusters. But one company is going in the opposite direction - and doing very well at it. A24 specialises in smaller movies aimed mostly at cinema releases - movies like The Green Knight, Lady Bird, Lighthouse - and an upcoming tongue in cheek horror film called X. So why was it filmed mostly around Whanganui? It's an unlikely combination, an unabashed genre picture called X set in Texas - it describes itself as Boogie Nights meets Texas Chainsaw Massacre! - suddenly transferred to New Zealand. And not even mainstream backlot New Zealand - Auckland, say, or Central Otago . X was mostly shot around Whanganui, Bulls and Rangitikei. And the good news it's getting great notices already overseas. Simon Morris talks to producer Jacob Jaffke in Los Angeles about the enduring appeal of horror movies, why they work so much better in a cinema, and why he was drawn to New Zealand. X has been showing in selected cinemas this week, and then will later stream on Google Play and iTunes before heading for BluRay/DVD.