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The Value Of PR Agencies Owning Distribution Channels
Publisher |
PRovoke Media
Media Type |
audio
Categories Via RSS |
Business
Business News
Marketing
News
Publication Date |
Apr 27, 2021
Episode Duration |
00:30:39

Ben Kaplan is CEO of Top Worldwide and the man behind Nationalday.com, the authority on national days dedicated to people, places and things. He joins Diana Marszalek on the PRovoke podcast to explain why he is a big believer in PR firms owning their own distribution channels to push out content to consumers so they have more control and agility than relying on third parties.

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