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The Surprising Way Slow Motion Video Changes Brand Perception

Podcast |: Today in Digital Marketing
Publisher |: Tod Maffin
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media
Categories Via RSS |: Business,; Marketing,; News,; Tech News
Publication Date |: Mar 28, 2024
Episode Duration |: 00:19:14

Description
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Anika Shtuppy is an Assistant Professor of Marketing at Tilburg University. She and her colleagues recently published some research looking at that very question, and she joined Tod for an extended discussion.

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There are a lot of things to consider when you make a product video, or a promotional video for your company. Do we make it look polished? Or go with the amateur look popular on TikTok? Do we focus the viewer’s attention? Or employ the one-cut-every-second technique? Well, add one more to the list: Whether you should show your products being used in slow motion. Anika Shtuppy is an Assistant Professor of Marketing at Tilburg University. She and her colleagues recently published some research looking at that very question, and she joined Tod for an extended discussion. Privacy & Opt-Out: https://redcircle.com/privacy