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The Strange Origin Story Of Data Science & Elections
Podcast |
Fresh Air
Publisher |
NPR
WHYY
Media Type |
audio
Categories Via RSS |
Arts
Literature
Society & Culture
TV & Film
Publication Date |
Sep 15, 2020
Episode Duration |
00:48:39
Harvard historian and 'New Yorker' writer Jill Lepore tells the story of the Simulmatics Corporation. Founded in 1959, it used a so-called "people machine," a computer program it claimed could predict the impact of political messages or advertising pitches. At the time, Simulmatics drew condemnation from scholars and political leaders who saw it as a threat to democracy. But now, 60 years later, the company's data collection practices and predictive models have become commonplace among political campaigns. Her book is 'If Then.' Also, Maureen Corrigan reviews Sue Miller's book 'Monogamy.'

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