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• After a launch of Spotify’s video ambitions earlier in the month, industry observers are increasingly asking... why has Spotify’s Head of Podcast Monetization and Innovation so publicly decided not to back it? First spotted by Chris Petersen and again earlier this week by John McDermott, while you can watch this episode of The Bill Simmons Podcast in full video on YouTube, you can only listen to the same episode on Spotify. The Ringer isn’t posting video on Spotify for many of their shows, including ones specifically about video, like The Big Picture, The Rewatchables, The Watch, and The Prestige TV Podcast; and many sports shows - like The Ringer NBA show, which again posts full video on YouTube, but only audio on Spotify. Given Spotify has been shouting about video since June last year, we’re curious as to The Ringer’s reticence.
  • It’s been reported - and refuted - that Simmons will leave Spotify early next year.
• The Spotify app has will-now-save-your-listening-history-for-up-to-90-days-183119640.html?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2024-11-29">added a “recents” carousel, helping you remember what you’ve been listening to. Or watching.
• Does adding (full) video to a show make any difference to the algorithm in Spotify and YouTube? We quietly made one of our “Podnews Daily” shows in full video earlier in the week, and uploaded the video version to both Spotify and YouTube. And here’s what happened:
  • We saw no difference in total plays at all on YouTube.
  • On Spotify, however, we did see an increase in total plays, and interestingly, the audio-only version the day after was also bigger than usual.
  • Worthwhile mentioning that YouTube and Spotify both account for less than 0.5% of our podcast plays - so we’re not talking big numbers. Anyone else want to give it a go?

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