How do you get maximum output from a single idea? Salem Ilese (singer and songwriter) joins the show to discuss how to grow your brand via TikTok, how to feed the algorithm, the importance of knowing your audience, and how to apply current trends to your content for higher reach, and more! Who is Salem Ilese? 22-year-old, Singer / Songwriter, Salem Ilese, has honed her craft of songwriting and performing for over half of her life and has found success as an artist in doing that with well over 1B streams accumulated to date across her own music and songs written for others. She has recently found community and embraced Web3 with her song Crypto Boy which raised ~169k for The Center for Reproductive Rights when released as an NFT in partnership with Nadya of Pussy Riot who contributed the art. Check out Salem’s work! ‘Crypto Boy’ song https://www.sound.xyz/salemilese/crypto-boy TikTok https://www.tiktok.com/@salemilese  Instagram https://www.instagram.com/salemilese/  Twitter https://twitter.com/salemilese  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.