The film industry is worth around three billion dollars annually to New Zealand, and the Bay of Plenty wants a bigger piece of the action. While local spending on drama projects has already gone from about half a million to four million in the last 3 years, locals believe it has a lot more potential. It just has to spread the word to the right people here and overseas. The local screen media development agency is called Film Bay of Plenty. Lynn Freeman talks to two of the organisations new Film Office Executives. Jade Kent represents Eastern Bay and Taupo, while Tracy Hampton's patch is Western Bay and Tauranga.