Time and again, we see marketing going off the rails. It's due to most agency being in major cities and not understanding the makeup of their audience. It can be to score awards or give some social points from the minority. MARKETING is about growing a business, then, why do they market to 8% of the population? It's because marketing has lost it's way. Everything changes in marketing, and influential marketers have tried to instill their ideologies instead of instilling solid tactics. I'll explain why being neutral has a big payoff. This is where NEUTRAL MARKETING comes in. Find out more!

As Marketer's we are there to sell products to as many people as possible.

Show Notes:

• My Review on Joe's Coffee
• Marketing news
• What happened to marketing
• Why is it like this?
• How Neutral Marketing is the future

Support this show http://supporter.acast.com/digital-coffee.

See acast.com/privacy for privacy and opt-out information.