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The Rise Of Gen Z; Transmedia Storytelling
Publisher |
PRovoke Media
Media Type |
audio
Categories Via RSS |
Business
Business News
Marketing
News
Publication Date |
Nov 17, 2015
Episode Duration |
00:54:32
Holmes Report editor Aarti Shah talks to Ketchum's head of Generation Z-offering Angela Fernandez on the rising cohort's influence and how brands and employers can transition their Millennial-focused strategy to Gen Z. Then, Burghardt Tenderich, a professor at University of Southern California’s Annenberg School for Communication, explores how brands create campaigns that people want to engage with and share with others based on his latest book on Transmedia Branding. Show notes: The New York Times: over-millennials-here-comes-generation-z.html?_r=0">Move Over, Millennials, Here Comes Generation Z Transmedia Branding: Engage Your Audience
Holmes Report editor Aarti Shah talks to Ketchum's head of Generation Z-offering Angela Fernandez on the rising cohort's influence and how brands and employers can transition their Millennial-focused strategy to Gen Z. Then, Burghardt Tenderich, a professor at University of Southern California’s Annenberg School for Communication, explores how brands create campaigns that people want to engage with and share with others based on his latest book on Transmedia Branding. Show notes: The New York Times: Move Over, Millennials, Here Comes Generation Z Transmedia Branding: Engage Your Audience
Holmes Report editor Aarti Shah talks to Ketchum's head of Generation Z-offering Angela Fernandez on the rising cohort's influence and how brands and employers can transition their Millennial-focused strategy to Gen Z. Then, Burghardt Tenderich, a professor at University of Southern California’s Annenberg School for Communication, explores how brands create campaigns that people want to engage with and share with others based on his latest book on Transmedia Branding. Show notes: The New York Timesover-millennials-here-comes-generation-z.html?_r=0">Move Over, Millennials, Here Comes Generation Z Transmedia Branding: Engage Your Audience

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