Podknife - The Right It - Pretotyping from Alberto Savoia by Voice Marketing with Emily Binder

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The Right It - Pretotyping from Alberto Savoia

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: May 29, 2020
Episode Duration |: 00:02:20

As Google’s Innovation Agitator, Alberto Savoia forged, tested and perfected Pretotyping, a powerful set of tools and techniques to help innovators, product managers, and entrepreneurs make sure that they are building The Right It before they build It right. Hear how Best Buy used this concept for their technology trade-in program, NextPlay, taking it from a single parking lot tent test to a successful national program with coupons that resulted in greater overall purchase revenue. Subscribe free to this podcast or hear new episodes hands-free on weekdays on Alexa Flash Briefing.

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