Warren Buffett said it takes 20 years to build a reputation. That means PR is a long-term game - not a sprint, but a marathon.

This is why most PR software requires an annual subscription and why most PR agencies require an annual contract.

Trust me, this isn’t to trap you and take your money. It’s just how the industry works.

I’m going to tell you why it works like this and how you can use it to your benefit from my perspective as the owner of a PR agency and someone who helps people do this on their own through my online course and mentoring program.

1. Your PR firm plants seeds that need time to grow.

2. It takes time to learn your company and plan an effective strategy.

3. Quick hits don’t have staying power.

4. The biggest media outlets often require the most time and effort.

5. The investment isn’t a guaranteed ROI.

If you hire anyone to handle PR for you, please  ask these questions:

• How many will work on your team? 
• What PR are you getting? Traditional media, podcasts, influencers, etc. 
• How do you pitch? Press release distribution, etc. 
• How will we check in and know what’s going on? 

Also, learn what to do yourself and/or have a VA do it or you block out 2-3 hours a week to execute what’s in Pitch Publicity Profit. 

Some resources I mentioned in this episode include:

• My Bootcamp
• My Newsletter
• My Instagram

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