In today's Books with Hooks, Carly and CeCe are joined by Jennifer and David, two authors who submitted their work for consideration. During the segment, they discuss whether you should have themes in a query letter; query letter vs proposal for memoirs; having something happening every five pages; letting the reader ask the question before you answer it as the author; keeping passive plot points out of the query letter; showing connections between important characters; showing a very clear goal in the opening pages;  using an emotional entryway into the story; adding another clue every time you dangle the carrot for the reader; the contrast between vague thoughts and specific visuals;  creating a synopsis for your first five pages; and goal and power imbalance, and giving very clear reasons/stakes below the surface in the opening pages.After which, Bianca chats with Jordan Aaronson, a Marketing Manager for the Penguin Publishing Group at Penguin Random House. They discuss what a marketing manager does at a big publishing house; the acquisitions process in a publishing house; how important comps are at the acquisition stage; factors considered when deciding on advances; the importance of platforms; how important TikTok can be authors; the difference between marketing and PR; how marketing and PR budgets are decided; trends in the market; how to stand out to publishers to make them want to buy your book; advice for emerging writers; and how publishing is changing for the better.Find us on our socials:Twitter: @TSNOTYAW @BiancaM_author @carlywatters @ceciliaclyraInstagram: @biancamarais_author @carlywatters @cece_lyra_agent @ the_shit_about_writingFacebook: @tsnotyawWebsite: www.biancamarais.com and www.theshitaboutwriting.Leftie's podcast can be found at: aubes-writing-podcast.simplecast.com/">https://leftie-aubes-writing-podcast.simplecast.com/