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Christine Crandell, President of New Business Strategies, talks about the omnichannel experience on Engati CX. She says that companies need to be omnichannel, but need to look at what channel they are on and they need not be everywhere, instead be on some channels that create the most value. She also mentions that it's important to analyse data and understand what customers want. She believes that big companies are born in these tough time so change and innovation will lead to success.

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https://www.engati.com/glossary/omnichannel

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