Podknife - The new rules of content marketing, with Starcom's Mat Morrison. by The PRovoke Media Podcast

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The new rules of content marketing, with Starcom's Mat Morrison.

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Dec 03, 2013
Episode Duration |: 00:43:26

Starcom Mediavest Group social media strategy head Mat Morrison joins the Echo Chamber to discuss how websites like Upworthy and Buzzfeed are reshaping content marketing, with significant implications on the battle between PR, advertising and digital agencies.

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