Podknife - The monetization of college sports by The Indicator from Planet Money

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The monetization of college sports

Podcast |: The Indicator from Planet Money
Publisher |: NPR
Media Type |: audio
Podknife tags |: Business,; Economics
Categories Via RSS |: Business
Publication Date |: Jul 19, 2022
Episode Duration |: 00:09:24

For some student athletes, taco discounts and even Lamborghini partnerships are becoming a reality. That's because last summer , the NCAA changed a decades-old precedence that banned college sports stars from pursuing lucrative brand deals. How has that decision changed the game a year on?

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