How can you shift your mindset from catalog sales to selling direct? How can you reframe the direct author business model to take advantage of creative possibilities for different kinds of products and long-term marketing? Russell Nohelty gives his tips in this interview. In the intro, Top 10 tips for indie authors [Clare Lydon]; 10 years lessons learned [SJ Pajonas], My timeline of being an author; Using AI tools for fact-checking [The Blue Garret]; Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at draft2digital.com/penn Russell Nohelty is the USA Today bestselling author of fiction, graphic novels and comics, nonfiction, and books for authors, including This is NOT a Book: Musings on living a writerly life. His latest book is Direct Sales Mastery for Authors, co-written with Monica Leonelle, launching as this goes out on Kickstarter. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * The mindset shift of selling direct * Catalog sales vs direct sales * The benefits of a direct relationship to customers and reframing the more personal touch experience * Creativity in campaigns and print possibilities with direct sales * Direct book marketing * Keeping a long-term perspective and the flywheel concept of an author business You can find Russell at RussellNohelty.com and his Kickstarter at WriterMBA.com/DSA Transcript of Interview with Russell Nohelty Joanna: Russell Nohelty is the USA Today bestselling author of fiction, graphic novels and comics, nonfiction, and books for authors, including This is NOT a Book: Musings on living a writerly life. His latest book is Direct Sales Mastery for Authors, co-written with Monica Leonelle, launching as this goes out on Kickstarter. So welcome to the show, Russell. Thank you so much for having me. It's been a career-long dream to be on this show because I've been listening to it for so long. So I'm very excited.