In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries.  Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one's network effectively, the value of feedback, and balancing reputation with personal connections.  Cindy gives listeners actionable tips on: 00:00 Intro 01:36 Transitioning from a Firm to Your Own Business 03:37 Establishing Your Unique Identity 07:07 Gathering Feedback and Building Reputation 09:45 Maintaining Client Relationships 13:45 The Value of Personal Connections 15:17 Starting and Sustaining Your Own Business 23:31 The Role of Referrals and Networking 25:05 Thought Leaders Library: Book Recommendation 33:16 One Big Takeaway Resources mentioned in this episode: Grit by Angela Duckworth Connect with Cindy here: Instagram LinkedIn http://www.thehustlingheart.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com