Influence is attention plus trust. Without trust, you’re just making noise. This is what Amanda Russell, the author of The Influencer Code, believes. Amanda is a strategist, speaker, and professor of marketing. She said when we shift from focusing on transactions and focus on relationships, that’s when we build something long-term. It’s all about shifting how we think about what influence is. On today’s podcast, John Livesay interviews Amanda about her running career and how it’s a metaphor for her marketing expertise. Tune in to learn about her specific tips on what you can do to become more influential.