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The Iceman Cometh: How Ice Transformed Our Lives
Media Type |
audio
Categories Via RSS |
Business
Marketing
Society & Culture
Publication Date |
Jan 25, 2025
Episode Duration |
00:27:28

This week, we look at the marketing of ICE.

It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old.

The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, the cutthroat clash between competing ice companies, and the long list of ice brands and products that has transformed our lives.

It's a remarkable story.


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