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The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (From the AOP Archives)
Media Type |
audio
Categories Via RSS |
Society & Culture
Publication Date |
Jul 22, 2023
Episode Duration |
00:27:26

This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.

The rest is advertising history.


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