Podknife - The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (From the AOP Archives) by Under the Influence with Terry O'Reilly

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The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (From the AOP Archives)

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jul 22, 2023
Episode Duration |: 00:27:26

This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.

The rest is advertising history.

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