Podknife - The Global Audience Data Landscape -- Kristina Prokop // Eyeota by MarTech Podcast // Marketing + Technology = Business Growth

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The Global Audience Data Landscape -- Kristina Prokop // Eyeota

Podcast |: MarTech Podcast // Marketing + Technology = Business Growth
Publisher |: I Hear Everything
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Personal Journals,; Technology
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Jan 26, 2024
Episode Duration |: 00:15:48

Description
iTunes Summary

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The landscape of global audience data of has undergone a profound transformation over the past decade, evolving into a complex ecosystem that powers modern digital marketing. However, while technology will enable the growth of use cases for this data, there are also indications that the sheer scale of available data may undergo changes in the coming years. Today, Kristina discusses the global audience data landscape. Show Notes

Connect With:

Kristina Prokop: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, discusses the global audience data landscape.

Connect With:

Kristina Prokop: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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