Please login or sign up to post and edit reviews.
The Future Of PR Measurement For B2B Companies
Publisher |
I Hear Everything
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Aug 18, 2024
Episode Duration |
00:19:59

Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has been challenging. While metrics like impressions and share of voice have been used, they provide limited insight into the true impact of PR on business goals. Ultimately, B2B PR needs to evolve to demonstrate its value in a way that resonates with executives focused on ROI, aligning with sales and marketing objectives. Today, Lindsay discusses the future of PR measurement for B2B companies. 

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lindsey Groepper, President of BLASTmedia, discusses the future of PR measurement for B2B companies.

Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has been challenging. While metrics like impressions and share of voice have been used, they provide limited insight into the true impact of PR on business goals. Ultimately, B2B PR needs to evolve to demonstrate its value in a way that resonates with executives focused on ROI, aligning with sales and marketing objectives. Today, Lindsay discusses the future of PR measurement for B2B companies. 

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review